ERICA STERLING BUSH

Instructional Technologist - Educator - Web Strategist

WHO AM I & WHAT DO I DO?

Technology expert who enjoys anything related to web and multimedia

Erica Sterling Bush has over 26 years of professional experience focusing in web development, instructional design and digital marketing.  She has worked 13 years in higher education and 4 years in healthcare. She graduated from Drexel University with a BS degree and studied Chemical Engineering and Education.  Erica also completed a master's degree in Instructional Technology Management at La Salle University in 2016. This degree focuses on the following areas: Web Design, Usability and Visual Literacy, Professional Media Production, Client Communications and Consulting, Leadership in managing creative professionals, Evaluating the best software and technology for e-collaboration and learning online, Best practices in Online education, Visual Presentations, Instructional videos, and mobile applications, Project Management and Multicultural communications. Erica's previous employment includes: Lead Instructional Designer at Holy Faily University, Assistant Director of Online Learning at Montgomery County Community College, Instructional Designer at La Salle University, Web Administration and Support Manager of Einstein Healthcare Network, Digital Communications Manager of Penn Medicine (University of Pennsylvania Health System – UPHS), Webmaster of Cheyney University of Pennsylvaniaetenants Webmaster at Brandywine Realty Trust and Instructional Designer for Brookwood Media Arts. Currently, Erica is employed as a Learning Technology Specialist at Goddard Systems, LLC. Erica is the owner of Websiteplant.com and Tekniquellc.com. Her other specialties include: consulting and creating online learning projects, content management system (CMS) migration,  WordPress, website consulting, social media, web analytics, digital marketing, video production, technology seminars,  and search engine optimization (seo).

Web Strategy

Digital Marketing & Analytics

Instructional Design

Wordpress

TECHNICAL SKILLS

Web Analytics

Use analytics to guide marketing spend and user engagement recommendations

Web Strategy

Long term planning and application integration for a website

Graphic Design

Proficient in Adobe Photoshop, Adobe Fireworks, and Microsoft Powerpoint

Information Architecture

Skilled in organizing and mapping content

Building Online Courses

Create online courses using Canvas LMS, D2L, and Blackboard. Proficient with eLearning authoring tools such as, Articulate Storyline 2, Captivate 2019, and other various platforms.

WP Theme Customizaton

Experienced in customizing Wordpress themes since 2008

WORK EXPERIENCE

  • 2020 - Present

    Montgomery County Community College

    Assistant Director, Online Learning

  • March 2019 - Present

    LA SALLE UNIVERSITY

    Instructional Designer & Adjunct Professor

  • April 2013 - June 2017

    EINSTEIN HEALTHCARE NETWORK

    Web Manager

  • September 2011 - February 2012

    PENN MEDICINE

    Digital Communications Manager

  • March 2008 - September 2011

    CHEYNEY UNIVERSITY

    Webmaster

  • July 2004 - November 2006

    BRANDYWINE REALTY TRUST

    etenants Webmaster

  • June 2003 - June 2004

    BROOKWOOD MEDIA ARTS

    Instructional Designer

PORTFOLIO

  • CanvasF2F
  • Canvas Teacher Mobile App
  • Introduction to Examity
  • New Gradebook in Canvas LMS
  • Blackboard Student Resource Guide
  • WE S.O.A.R. Online Course
  • Video Gallery - Einstein Healthcare More Than Medicine
  • CareWorks CMS Training Unit
  • PhillyGEDMix
  • Victor Center for the Prevention of Jewish Genetic Diseases
  • MYEINSTEINHEALTH Patient Portal Commercial
  • Mottern's Homestead Website
  • Traumatic Brain Injury Interdisciplinary (TBII) Symposium Website
  • Career Advice Tips Handout
  • ADDIE Handout
  • 4 Generations Communicating in the Workplace
  • Social Networks
  • Gagne's 9 Events
  • Six Tips for Effective Meetings Course